SEO in the Age of AI (Will Websites Get Punished?)

Why show a web results from a website when Google’s AI can answer your question?

The future of SEO doesn’t look bright. Especially for content creators and website owners who are depending on Google search results for traffic.

First, Google replaced websites which gave real-time data. When I grew up, I used to check cricket scores, election results and weather on different websites.

Over time, Google has started giving answers by themselves, punishing the website owners who made such content.

Now with AI literally scrapping data from real websites, is replacing real websites. This feels like content stealing to me.

That’s why I mostly depend on paid ads for generating leads and email marketing to nurture the leads.

I read about this in-depth at AI Nexa Verse News. You can subscribe to them to keep yourself update on the latest news in AI.

According to AI Nexa Verse, here are some of the sites affected by Google’s Algorithm Update for AI:

HouseFresh:

Gisele Navarro’s HouseFresh, a site specializing in air purifier reviews, saw its traffic plummet after the updates, leading to layoffs and potential closure.

Ready Steady Cut:

This entertainment news site experienced a 50% drop in traffic immediately after the September update, forcing drastic staff reductions.

Housewife How-Tos:

Katie Berry’s cleaning advice website suffered a 70% traffic drop post-2022 update and further declines with the introduction of AI search results.

The future of the web, as shaped by Google, remains uncertain, with the potential for both innovative advancements and unintended consequences.